Could ALL Of Your Employees Be As Good As Your BEST Employees?

 No matter what product or service your organization provides, there’s another organization that provides an alternative, similar or identical product or service.   With the internet, customers have more control than ever over pricing and every other part of the vendor selection and purchasing process. 

Your people are the only real differentiator in this hyper-competitive marketplace. 

In this challenging economy, it’s tough to win market share.  And once you have it, it can be even tougher to keep it.  So, it’s always important to keep the right people ‘in front of the customer.   It’s critical in a competitive marketplace to make the best first impression possible, and then to deliver the best service possible – every time to every customer.  Most often, the person who is ‘in front of the customer’ is your salesperson or customer service rep. 

Now comes the real challenge.  Some of our people are really good at this customer stuff and some are…not so good.  And as most experienced managers know, some of your people should not be allowed anywhere near a customer

Suppose that you could hire only people who looked just like your best employees?  Suppose you didn’t need to make those costly hiring or employee placement mistakes anymore?    The ideal situation could be described as having employees who are all ‘assets’ instead of ‘average.’

Eventually all of your employees can look like your best employees.  Imagine the impact that would have on your organization: 

  • What would your annual sales, growth and profitability look like if every salesperson sold like your best salesperson?
  • What would your teams and productivity levels look like if every manager and supervisor was as effective as your most effective manager or supervisor?
  • What would your organization’s employee engagement level be if every employee was as happy and motivated as your most engaged and motivated employee? 
  • What would happen to your customer satisfaction rating if every one of your customer service reps was as effective as your best customer service rep?

You may be thinking, ‘We’ve tried everything and the law of averages always applies.  A certain percent of people we hire just don’t work out.  It’s part of doing business.’   The reality is that if you keep doing the same things, you’ll keep getting the same results.  So, how about trying something different?

The real problem for most organizations occurs and can be solved in two areas: hiring and employee placement.  We must first question the ‘traditional process’ of hiring and employee placement that leads to several problems.

We recruit and hire people with the best of intentions, but some employees just don’t perform to expectations.  Some don’t work out at all, and they either leave voluntarily or they must be terminated.  No one hires people thinking that they won’t succeed on the job, right?  Hiring and turnover costs can be the biggest costs in some organizations.

When placing employees in jobs, hiring managers have good intentions and do their best to interview, select and make the right decisions.  But we have all made bad mistakes.  When that happens, we’ve taken a productive person out of a job, promoted them or put them in another job where they didn’t perform to expectations.  And we’ve all seen the disastrous results.  The person became bitter, de-motivated, negative and probably left the organization.  In this situation, no one wins and the costs are high.      

What you don’t know, the information you’re not getting with your current hiring or employee placement process is costing you money.  It eats away at your profits.  Accepting the status quo of the ‘traditional process’ is like a hole in the bottom a bucket.  You can 1) continue to work hard as you leak more and more water – or 2) you can plug the hole and become far more efficient.  . 

By using Profiles International’s highly advanced, valid and reliable assessment technology, we can perform a concurrent study of any group of your employees (sales, customer service, managers, supervisors, etc.) to assess the specific traits and characteristics of the best, most productive, high-performers (as well as the average and under-performers in the group).   Then, we’ll identify the specific differences between these 3 sub-groups.  Based upon that critical information, we’ll create a ‘performance model’ for you that can be used to identify people – before they are hired or placed in a position – who look just like your best people.

Now ask yourself two more questions:

  • What would your turnover and retention rate be if every employee was good at their job and loved what they do?
  • How much easier would your life be if you never hired – or had to terminate – another unproductive salesperson, employee or manager?

This is not rocket science, nor is it impossible or too expensive.  We’ve helped over 50,000 organizations, large and small, in 122 countries around the world.  We’d love the opportunity to help your organization, too.   Let’s talk!   

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Brand Development by Garrison Everest